Top 10 Metrics Every Marketer Should Track on Social Media
Discover the top 10 social media metrics every marketer should track. Improve engagement, grow your audience, and maximize ROI with these actionable insights.
Introduction
Social media has become one of the most powerful tools for marketers in 2025. But simply posting content isn’t enough anymore. To truly succeed, you need to track the right metrics and understand what works and what doesn’t. Social media metrics aren’t just numbers—they are insights that guide your strategy, improve engagement, and maximize ROI.
Here’s a simple guide to the top 10 metrics every marketer should track on social media and why they matter.
1. Engagement Rate
Measures how your audience interacts with your content (likes, comments, shares, saves).
Indicates if your content resonates with your audience.
Why it matters: Engagement is more valuable than reach because it shows interest and interaction.
How to track: Use native analytics on platforms or tools like Hootsuite, Buffer, Sprout Social.
2. Reach
Total number of unique users who have seen your post.
Helps understand how far your message spreads.
Pro tip: Compare reach with engagement to see if your content resonates with the audience.
3. Impressions
Counts how many times your content is displayed, clicked or not.
Shows total exposure, not just unique viewers.
Why it matters: High impressions indicate visibility, but low engagement may signal unappealing content.
SEO insight: Optimise posts for visibility and engagement to increase impressions.
4. Follower Growth
Tracks how fast your audience is growing over time.
Focus on attracting followers genuinely interested in your brand.
Why it matters: A growing base increases reach and engagement.
Tip: Track growth trends after campaigns to see what drives new followers.
5. Click-Through Rate (CTR)
Percentage of users who click on links in your posts (blog, product, landing page).
Why it matters: Higher CTR shows that your call-to-action is compelling, driving traffic and conversions.
Pro tip: Use shortened links (Bitly) and track clicks to optimise future posts.
6. Conversion Rate
Tracks the percentage of visitors completing desired actions (signup, purchase, download).
Why it matters: Measures social media ROI. Engagement is good, but conversions matter more.
SEO insight: Use UTM parameters to track conversions accurately.
7. Video Views & Watch Time
Tracks how many people watch your videos and for how long.
Why it matters: Longer watch times indicate valuable, engaging content, boosting algorithmic reach.
Tip: Focus on storytelling, optimise for mobile, and create short, engaging videos.
8. Social Share of Voice (SSoV)
Measures how often your brand is mentioned compared to competitors.
Why it matters: Shows your market position and brand visibility.
Pro tip: Monitor hashtags, mentions, and keywords to improve SSoV.
9. Customer Sentiment
Tracks emotions behind mentions, comments, and reviews.
Why it matters: Helps adjust strategies, respond to feedback, and improve customer experience.
SEO insight: Positive sentiment can improve online visibility and brand reputation.
10. Cost-Per-Click (CPC) and Ad Performance
Key for paid campaigns, measuring traffic and conversions from ads.
Why it matters: Optimising CPC ensures better results from your budget.
Tip: Combine CPC with engagement metrics to understand paid campaign performance.
Bonus Tips for Marketers
Track consistently: Weekly or monthly to spot trends.
Use dashboards: Tools like Google Analytics, HubSpot, Sprout Social for clear insights.
Compare platforms: Strategies may vary for Instagram, LinkedIn, etc.
Focus on quality over quantity: High engagement and conversions matter more than vanity metrics.
Conclusion
Tracking these top 10 metrics gives marketers actionable insights to improve content strategy, boost engagement, and maximize ROI. In 2025, data-driven marketing isn’t optional—it’s essential. Metrics tell the story of your audience’s perception of your brand. Start tracking, analyzing, and optimizing today to stay ahead in social media marketing.